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Effects created in Spark AR should be created with accessibility in mind. This is why we’ve developed a series of policies to ensure that all effects you create are safe and respectful while still maintaining the highest production value.

Spark AR enables a global community of creators and developers to imagine, create and share augmented reality experiences. And while we encourage you to become familiar with Spark AR’s review policies before submitting your content for publishing, this article will walk you through some of the key components of our wellness and product guidelines—so that you can better understand what type of content is and isn’t allowed on the platform.

Before you start creating your first effect in Spark AR, you’ll need to understand our audience. Since augmented reality effects have the potential to reach a broad global audience, all content created in Spark AR must be suitable for ages 13 and above. This means that content must not:

  • Be shocking, sensational, disrespectful or excessively violent.

  • Promote illegal products, services or activities, or content that is inappropriate or unsafe.

  • Promote alcohol, tobacco, marijuana or pharmaceutical medical products, nor be published by brands associated with such products. Effects will be automatically rejected even if one of these products appears somewhere in the background.

  • Be of an adult or sexual nature — for example, nudity, depictions of people in explicit or suggestive positions, or activities that are sexually suggestive or provocative.

  • Discriminate against, harass, provoke, or disparage people. This includes assessing people based on their protected characteristics, ranking individuals based on appearance or personality or making criminal allegations against anyone.

  • Promote the use or depict the sale of a potentially dangerous cosmetic procedure, as per the Facebook Community Standards. This includes effects that depict such procedures through surgery lines.

Now that you have a better understanding of the policies that dictate how to design audience-appropriate content, it’s important that you also get an understanding of our product policies. These product policies outline specific features and requirements that your effect must achieve in order to be approved for publishing to the platform.


All effects uploaded or submitted to Spark AR must follow the policies below:

Performance. Effects must perform as expected and provide a stable experience. This means that effects must be responsive and run without stuttering or lagging. Effects also must be able to load within a reasonable amount of time.

Functionality. Effects must not contain any hidden or unexpected features or functionality.

Custom controls. Any controls that change the size or shape of an object must be attached to trackers, such as a plane tracker, face tracker or target tracker. Custom controls that are not attached to a tracker are not allowed.

Capabilities. Effects must only use capabilities permitted on Facebook, Instagram, Messenger, or Portal.

Existing media support. Where an effect is enabled for existing media, the design of the effect must be suitable for both vertical and horizontal photos or videos.

Metadata and media

All metadata and media uploaded or submitted with effects to Spark AR must follow the policies below:

Names. Effect names appear alongside effects when used or shared on Facebook, Instagram, Messenger, or Portal. Names can’t be duplicated, so every effect published by a single owner must have a different name.

Demo videos. Demo videos are used to showcase effects, so they must accurately demonstrate the effect’s features and capabilities. For sharing effects (Facebook and Instagram), demo videos must be captured live and saved directly from the Instagram, Facebook or Spark AR Studio camera. This means that you are not allowed to use screencasts, stock videos, or recordings of images or other videos in your demo. Demo videos must also be unedited by other apps or software, so you can’t use Boomerang videos or apply any images, icons or buttons after recording

Icons. Icons must not contain models used in Spark AR Studio Simulator videos.

Categories. The categories selected for an effect must accurately represent the content of the effect. Spark AR may change the categories if it feels the effect is better suited to other categories.

AR Content Standards

Content—including all effects, names, icons, demo videos and all other material uploaded or submitted to Spark AR—must follow the standards and policies below. If you’re using a Page to publish effects, then that Page must also follow these policies:

Facebook Community Standards. Content published to Facebook, Messenger or Portal must comply with our Community Standards, and all applicable laws, statutes, and regulations.

Instagram Community Guidelines. Content published to Instagram must comply with the Instagram Community Guidelines, and all applicable laws, statutes, and regulations.

Suitability for user base. Content must be suitable for consumption by the Facebook, Inc. general user base, including those aged 13 and above.

Gambling. Content must not promote online gambling, online games of skill that use real money, or online lotteries.

Spam. Content must not be spammy, misleading or deceptive.

External links and tags. Content must not contain tags or links that route the user away from Facebook, Instagram, Messenger, or Portal. This means that an effect must not contain any URLs (web addresses), QR codes or other scannable codes. You can however include within your effects social media handles with no call to action and URLs which form part of a company name

Intellectual property infringement. Content must not infringe upon the intellectual property of Facebook Inc., its affiliates or other third parties. For branding guidelines you can refer to the Facebook Brand Resource and Permissions Center.


Once you’re sure that your effect is compliant with Spark AR policies, you can move on to publishing. But first you’ll need to select a name for your effect! Keep in mind that every effect needs its own unique name. During the publishing process, you’ll also need to select platforms, an owner and publishers. These options control where the effect is published, which account manages the effect and which account the effect is attributed to. You'll also need to choose categories for your effect. Categories help people to browse and find effects they'll love. To help your effect reach the right audience, you can add keywords to it during the submission process.

The final step before you submit an effect for publishing is to include both a demo video (to show users what to expect when using your effect) and an icon. This is your chance to have fun and show off the interactivity and functionality of your effect, but keep in mind that using another person’s face in your demo video or icon is no longer allowed. So be sure to put your best face forward.

Our product and wellness policies help keep our community safe while also ensuring that the content you create is as effective and as engaging as possible.