Not all projects have the same needs. One might leverage a current trend to generate more engagement, while another might need an all-new AR experience that sets a brand apart from its competition. It's therefore important to understand the goals of each project before creative development begins.
This lesson explains:
What to consider as you work from brief to design.
How to identify the best platform to build for, including Instagram Stories or Reels, Facebook Stories, Facebook AR ads, Messenger Video and more.
What you’ll need to create the best effect; including trackers or features such as segmentation.