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Not all projects have the same needs. One might leverage a current trend to generate more engagement, while another might need an all-new AR experience that sets a brand apart from its competition. It's therefore important to understand the goals of each project before creative development begins.

This lesson explains:

  • What to consider as you work from brief to design.

  • How to identify the best platform to build for, including Instagram Stories or Reels, Facebook Stories, Facebook AR ads, Messenger Video and more.

  • What you’ll need to create the best effect; including trackers or features such as segmentation.